Perform audience analysis while planning presentation


You have been recently promoted as junior vice president of human resources at your organization. You need to prepare your first presentation on appropriate communication to a group of 20 newly hired employees for their orientation. The profile of the group is as follows:
- 15 entry-level with no corporate experience, of which 5 have no job experience whatsoever.
- 5 upper-level hires, of which 3 hold higher designations than yours. Their age ranges between 17 to 55 years.
- Of these 20, 6 are Hispanic, 2 are Asian, 2 are African-American, and 10 are Caucasian.
- 60% of the group are women.
- 2 disabled employees, one of whom has a hearing disability while the other uses a wheelchair.
Perform an audience analysis while planning your presentation. Ensure that you consider issues such as arrangement of the room, content and length of the presentation, and handouts and visual aids.

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Business Management: Perform audience analysis while planning presentation
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