In 3 Pages, and applying material from the chapter readings of this module, answer the questions. Integrate references (minimum of 3). Reply to these questions in essay format. Provide a graduate level introduction paragraph, and conclusion paragraph.
Use the provided writing template, and follow 6th edition APA writing conventions.
Assignment: Case Study - Hockley Valley Brewing Co. Inc.
During the summer of 2013, the company founder and operations manager of Hockley Valley Brewing Co. Inc., a microbrewery situated in rural Ontario, were reviewing the company's product mix. Sales at a recent summer festival showed a strong demand for light beers, rather than the dark ales that made up the majority of Hockley's sales. Not only did the company compete with large multinational brewing companies, but they faced stiff competition from the established and new microbreweries that were springing up all over Ontario to meet consumer demand for fresh, local and unique beers. They had to decide whether the company should launch a new lager to further penetrate the light beer market; if so, they also had to make recommendations on pricing, distribution and promotional strategies for the new brand.
Harvard Business Course pack. This course will utilize three case studies from the Harvard Business for Education. Please follow the link to sign-up for and purchase the coursepack:
All three required case studies are contained within the coursepack and will be purchased through this link.
Product #: W14150-pDF-ENG
Case Study Questions:
1. Perform an external (industry and competition) analysis. What implications can be drawn for the launch of Hockey Classic?
2. Perform a corporate capabilities analysis. What implications can be drawn for the launch of Hockley Classic?
3. Evaluate the proposed new beers product, Hockley Classic. Should Hockley add the product to its line of craft beers?
4. At what price should Hockley Classic be sold? Why? At this price, what would be the unit contribution?
5. Evaluate Hockley's placement alternatives, including the sales needed to break even for the Beer Store. What distribution strategy do you recommend for Hockley Classic?