Assignment task: McDonald's Case
1. In a sentence or two please note what aspect of the company's development or operations did you find most interesting or surprising.
2. Perform a SWOT analysis for the company
Identify Strengths, Weaknesses, Opportunities, Threats
Strengths and Weakness are internal, meaning they can be controlled by the company
Ex., Brand awareness
Opportunities and Threats are external, meaning they can't be controlled by the company
Ex., The economy or new competitors
You just need to list a few items for each category.
3. Briefly offer your views on what area (or areas) the company has identified as a matter of concern that they should prioritize going forward. Any specific recommendations you may have regarding strategies in this regard are welcome.