Select one of the following companies and perform a detailed SWOT and PEST analysis. For both of these helpful decision making tools, the details are key to being able to create a detailed picture of the organization. A detailed SWOT/PEST analysis will include at least 5 items in each section of either analysis. Be sure to use industry or academic research to support your points.
Company selections:
- ESPN
- Southwest Airlines
- Sam Adams
- T-Mobile
- Macy's
- Washington Post
- Visio
SWOT Analysis
A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:
The company''s internal attributes can be classed as strengths and weaknesses.
The company's external environment presents opportunities and threats.
PEST analysis:
- Political and legal environment
- Economic environment
- Social and cultural environment
- Technological environment
Page Length: 3-4 pages in APA format.
Your final assignment should be proofread for correct spelling, grammar, and punctuation. Remember to follow APA guidelines for title page, double-spacing, in-text citations and a reference page for all written assignments.