Assignment task:
For this assignment students should perform a critical analysis of the ten (10) e-commerce websites listed below.
1. Zara - A global fashion retailer known for its fast-fashion approach, offering trendy clothing, accessories, and shoes.
2. H&M - Another global fashion retailer offering affordable fashion for men, women, and children, with a focus on sustainability.
3. Newegg - A leading tech-focused e-retailer in North America, offering a wide range of computer hardware, software, and consumer electronics.
4. B&H Photo Video - A retailer specializing in photography, video, audio, and tech products, known for its extensive product reviews and expert advice.
5. Wayfair - An e-commerce platform focused on home goods and furniture, offering a vast selection of items for every room in the house.
6. IKEA - A global leader in affordable home furnishings, known for its minimalist designs and flatpack furniture.
7. Net-a-Porter - A luxury fashion retailer offering designer clothing, shoes, and accessories for women, with a focus on high-end brands.
8. Farfetch - An online luxury fashion retail platform that connects consumers with designer brands and boutiques around the world.
9. Barnes & Noble - A major bookseller offering a wide range of books, eBooks, magazines, and educational materials.
10. Wordery - A UK-based online bookstore offering an extensive collection of books with free worldwide shipping, making it a strong alternative to Book Depository.
PART A: Scoping Literature Review
Perform a short scoping literature review of what makes what is e-commerce sites successful and what are important critical factors that make e-commerce sites successful. As part of your research, you should cite at least five reference articles in your review. You may include factors listed in the Australian Post report on e-commerce
Part B: Critical Factors
For example in your review you may include but not limited to factors such as the web site design, ease of use, information quality, trustworthiness, security, payment options and social network presence. You need to clearly list each factor and discuss why each factor is important, with some links to websites that reflect that factor.
Part C: Evaluation Matrix
Create an evaluation matrix based on the factors you uncovered in your literature review.
You should group similar attributes in a few key categories. It is important to include a quantitative method for evaluating each attribute such as a score out of 5. Use your evaluation matrix to critically appraise ONLY the e-commerce sites listed in this assignment.
Please read the following article on how to setup a scoring matrix:
Blog: How to make a decision matrix
Part D: Discussion of Sites and Scores
After completing the matrix for each of the sites, you need to justify why you gave the scores including examples of best practice, and comparisons between the same attributes on different sites. As part of the discussion, you may refer to additional sources and provide links to appropriate sections of those sites to highlight good or bad design.
Part E: E-Commerce Site Improvements
For the lowest scoring website in your analysis in Part B, suggest a number of improvements to the e-commerce site. You should address the criteria which have scored the lowest points, for example you could suggest improvements to their home page layout or improve the shopping trolley purchase experience. You must demonstrate in this task a good understanding of the criteria and be able to justify the improvements you have suggested.
Academic Skills:
The report should be presented professionally, have a cover page, table of contents, introduction include Part A literature review and Part B evaluation of the 10 websites. In the appendix you should place your final evaluation matrix. References should be included using the Harvard method.