Discuss below in a 150 words:
Provide input on the following statement:
"Adolescents are more likely to influence family decisions when they have deep involvement with a product category (Shoham & Dalakas, 2003)."
Reference:
Sener, A., (2011). Influences of adolescents on family purchasing behavior: Perceptions of adolescents and parents. Social Behavior & Personality, 39(6), 747-754.