Perceptions and behaviors in the marketplace
Explain some ways that marketing is used to influence customers' perceptions and behaviors in the marketplace. Identify examples from recent marketing campaigns and provide links to examples when possible.
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This is a time to analyze a current event by using the theories, best practices, to make an evaluation regarding a current corporate situation. This paper should be approximately 3 pages in length.
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Discuss the role each of the following plays in the debate between the active and passive approaches:
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