Problem:
Mattel's Global Performance. Mattel (U.S.) achieved significant sales growth in its major international regions between 2001 and 2004. In its filings with the United States Security and Exchange Commission (SEC), it reported both the amount of regional sales and the percentage change in those sales resulting from exchange rate changes. Refer to table at the top of p. 106.
a. What was the percentage change in sales, in U.S. dollars, by region?
b. What were the percentage change in sales by region net of currency change impacts?
c. What impact did currency changes have on the level and growth of consolidated sales between 2001 and 2004?
Mattel's Global Sales
|
|
|
|
|
(thousands of US$)
|
2001 sales ($)
|
2002 Sales ($)
|
2003 Sales (0)
|
2004 sales ($)
|
Europe
|
$ 933,450
|
61,126.177
|
$ 1,356.131
|
3 1.410.525
|
Latin America
|
471,301
|
466,349
|
462.167
|
524.481
|
Canada
|
155.791
|
161,469
|
185,831
|
197.65$
|
Asia Pacific
|
119,749
|
136,944
|
171,580
|
203,575
|
Total International
|
$ 1,680.291
|
$ 1,890.939
|
$ 2,175,709
|
$ 2,336.236
|
United States
|
3,392,284
|
3,422,405
|
3,203,814
|
3209.862
|
Sales Adjustments
|
(384,651)
|
(428.004)
|
(419.423)
|
(443.312)
|
Total Net Sales
|
$ 4 667.924
|
$ 4,865.340
|
$ 4.960.100
|
$ 5.102.786
|
|
|
(Impact of change in currency Rates
|
|
Region |
|
2001-2002
|
2002-2003
|
2903-2001
|
Europe
|
|
7.0%
|
15.0%
|
8.0%
|
Latin America
|
|
-9.0%
|
-6.0%
|
-2.0%
|
Canada
|
|
0.0%
|
11.0%
|
5.0%
|
Asia Pacific
|
|
3.0%
|
13.0%
|
6.0%
|