Penetration pricing occurs when a company launches its


Establishment costs and source of funds

ITEM

ALREADY
OWN OR
PAID
R.O.

OWN
FUNDS

R.O.

OTHER
LOANS

R.O.

TOTAL.
R.O.

ESTABLISHMENT COSTS:

 

 

 

 

Accountant fees

 

 

 

 

Solicitor fees

 

 

 

 

Advance rent/lease deposit

 

 

 

 

Initial Insurance premiums (fist)

 

 

 

 

Advertising and promotion

 

 

 

 

Telephone installation

 

 

 

 

Printing/stationery

 

 

 

 

Registration/licenses (fist)

 

 

 

 

Initial workers compensation

 

 

 

 

Other

 

 

 

 

EQUIPMENT PURCHASES:

 

 

 

 

Equipment/machinery

 

 

 

 

Vehicles

 

 

 

 

Mobile phone

 

 

 

 

Fax machine

 

 

 

 

Other

 

 

 

 

Other

 

 

 

 

Other

 

 

 

 

Other

 

 

 

 

INITIAL RAW MATERIALS

 

 

 

 

WORKING CAPITAL

 

 

 

 

TOTALS

 

 

 

 

Balance Sheet projections

Include a balance sheet (for commencement) and discuss.

Profit and Loss projections

Include a projected profit and loss at end of of first 12 months and discuss.

Expected Cash Flow projections

Present full cash flow chart based on your market targets for the first 12 months and for the second year in total. Discuss

Balance sheet (for commencement) and discuss.

The capital of our project is OMR 10.000 which has contributed by all of 5 partners, each partner has contributed OMR 2.000. (note no loan take from bank and )

Break Even Cash Flow projections

Present full cash flow chart based on the minimum level of sales required to achieve the break even point as determined by you for first 12 months only and discuss.

Cost
Panel for cafe RO 300
Registered in the municipal 40 RO
The Ministry of Commerce RO 50
Electricity 25-30
Water 20-30
Advertising & Promotional Strategy: maybe 300-500
We've rented the place on an agreement of OMR 250.000 per month.
Or 200

Other
Workers: 5 Persons :salary?????

3 Customer Demographics all the category of people in the society. But we're focusing on the youths (working people, school, college and university going students).

1.4 Competition and Competitive Advantage:-

I. Big Bite restaurant:

Strength: Different varieties of food items.

Weakness: Late delivery. Minimum order OMR 20, which makes the customers doesn't think of using this service always.

II. Turas Fins coffee shop & fast food:

Strength: Suitable and affordable prices.

Weaknesses: Lack of quality in the products that offered. Shortage of staff.

III. Alrawabi coffee shop:

- Strength: Quick to provide orders to customers.
- Weaknesses: Food is served at low temperature.

1.5 Price Strategy

Penetration pricing occurs when a company launches its products at low prices in order to secure market share

1.6 Advertising & Promotional Strategy: maybe

We use social media as the main source of advertisement as it's free of cost. We also use, flyers, bill boards which will cost OMR 300.000 inaddtion for our opening ceremony we have approached Radios for announcing which costs OMR 50.000. We also do direct market in which we go to campuses and college to promote our café.

We've rented the place on an agreement of OMR 250.000 per month.

The machine ,or equipment's and furniture's which are used in "Top Tasty" such as Table, Chair, , reception, , Oven, blenders, juicer, cutleries, microwaves, waste bins, napkins, accessories for decoration.

Attachment:- Estmating sell.xlsx

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Dissertation: Penetration pricing occurs when a company launches its
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