Patronage from existing customers or attract new customers
Question: What do you think is the most important short-term objective for a retailer: increase patronage from existing customers or attract new customers? Explain the reasoning behind your answer.
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The authors have provided examples of how society perpetuates a win/lose mentality in numerous fields of endeavor.
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What do you think is the most important short-term objective for a retailer: increase patronage from existing customers or attract new customers?
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