Problem 1: Follow the path of the Apple i-pad with regard to the consumer adoption process.
Problem 2: Define in full detail the 5 product levels.
Problem 3: Why would Macy's (the retail store) want to co-brand? Be specific and state your reasons why.
Problem 4: Are value networks important, why or why not? Please state a clear and concise argument for your choice.
Problem 5: Define exclusive, selective and intensive distribution strategies and cite corporations that utilize these distribution strategies.
Please write your response in around 1500 words plus 5 references.