Problem 1. Follow the path of the Apple i-pad with regard to the consumer adoption process.
Problem 2. Define in full detail the 5 product levels.
Problem 3. Why would Macy's (the retail store) want to co-brand? Be specific and state your reasons why.
Problem 4. Are value networks important, why or why not? Please state a clear and concise argument for your choice.
Problem 5. Define exclusive, selective and intensive distribution strategies and cite corporations that utilize these distribution strategies.
1,400 words, 5 references