Write down a paper no more than 2,200 words in which you suppose that the role of a mutual fund manager deciding whether to invest in a specific company. You will conduct a business analysis in the remaining weeks based on the company you choose.
Choose one company from the list below:
a) Motorola Mobility
b) Apple
c) Ford
d) Bank of America
e) Merck
Conduct a SWOT analysis for the organization you chosen. Based on the information you have gained from this analysis which parts of the SWOT analysis are most relevant to your decision of whether or not to invest in the company?