Question 1) Given the latest negative press about Tyco, Martha Stewart, and Microsoft. Suggest a "new" positioning/image for each organization, and explain and justify the positioning you have suggested.
Question 2) Describe a marketing evaluation method for a product/brand:
a) which is in its introductory stage of its product life cycle,
b) which has multiple brand extensions, and
c) a premium, high image product/brand.
What was your rationale in suggesting the particular marketing evaluation method?