Topic: Research project on the feasibility of a particular business to expand in foreign markets.
Order Description:
Please follow the instructions given on the uploaded file carefully and here are the more simple instructions:
1. You need to choose an industry and country for you to focus on and identify a problem currently facing the industry/country. This can be a manufacturing business or a service provider wanting to expand overseas through FDI, mergers and acquisition, exports, import etc.
2. Briefly describe the business/industry which you are investigating and state why this topic is relevant. undertake a succinct analysis of the industry/ product/service under
2.1 investigation to identify the main players (countries) in this industry. Here, you may collect relevant statistical data to identify which countries are the major players, where are the major consumers, what are the global consumer trends in the industry, how these have changed overtime, what are the demographic and income trends and how is consumption likely to be affected in the future, etc etc?
3. Clearly outline the problem which you are investigating – this is what is known as the ‘research problem’ (2-3 main research problem)
The project consists of two parts :
PART A: (1000 words)
In part A of the report, you should address the following:
(1) Decide on the topic.
a. You need to choose an industry and country for you to focus on and identify a problem currently facing the industry/country. This can be a manufacturing business or a service provider wanting to expand overseas through FDI, mergers and acquisition, exports, import etc. Plenty of ideas are available from international business news papers (e.g financial times) magazines (e.g the Economist) and trade journals. Please keep up with current international business news by reading frequently as much as you can.
b. Come up with a meaningful title which captures the problem which you are investigating
(2) Introduction and background: (a) Briefly descri be the business/industry which you are investigating and state why this topic is relevant. You need to introduce the topic to the reader in such a way that the reader has an app reciation of the issues at hand and why you are investigating these issues ; (b) undertake a succinct analysis of the industry/ product/service under investigation to identify the main players (countries) in this industry. Here, you may collect relevant statistical data to identify which countries are the major players, where are the major consumers, what are the global consumer trends in the industry, how these have changed overtime, what are the demographic and income trends and how is consumption likely to be affected in the future, etc etc? (7 00-8 00 words) .
(3) Objectives of re search (100 words)
a. Clearly outline the problem which you are investigating – this is what is known as the ‘research problem’. Once you identify the main issue, you will be able to articulate the main research problem and then proceed with your investigation). Ideally you sh ould identify 2 -3 main objectives which the report aims to fulfil in point form.
ART B: Analysis of Business Environments
In this section you need to demonstrate a clear understanding of the various business environments which are likely to impact on the decision to do business in your chosen location.
a. You may want to develop a conceptual model from the lectures to analyse the various business environments and their relevance to your particular business.
b. Consider the political, economic, social, technological, cultural, environmental and legal environments of your particular sector or industry. You need to substantiate your arguments with hard statistical data and make sure that you provide the sources of your data.
c. Strategic recommendations: based on your analysis, make appropriate recommendations in order to assist your company to decide whether to expand overseas or not. Identify the mai n risks and suggest ways in which these can be mitigated.
d. Conclusion – short concluding comments