BizRate is a market research firm that collects point-of-purchase data from retail merchants and makes the data available to consumers on its Web site in the form of BizRate star ratings. The primary source of sales is detailed customer feedback reports that BizRate sells to vendors. In October 1999, the company introduced a number of e-marketing programs that have now outpaced the market research product that launched the company. I'm sure you have encountered one of their surveys after you purchased something online. Well--those "offers" at the end are part of the new e-marketing program. What do you think?