In regards to earned or paid media within an organization
Question 1. How does paid and/or earned media affect the product, pricing, distribution, and promotional strategies of an organization?
Question 2. What are the tools commonly used in the paid and/or earned media venues?
Question 3. How do marketers measure and evaluate using paid and/or earned media?
Question 4. What is your opinion regarding the credibility of paid and/or earned media communication?