Paco underhill in the science of shopping article and, Operation Management

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Paco underhill in the science of shopping article and

Paco Underhill in "The Science of Shopping" article and Leonard Berry in "The Old Pillars of New Retailing" are both proposing solutions to similar problems retailers are facing. "What is the problem?" Briefly discuss Underhill and Berry's solution to this problem and give an example of cach. Which solution Underhill's or Berry's is a better solution for today's retailer? Why?

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