Problem: Review the executive summary below, and provide an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of their finished report.
This executive summary is an overview of the strategic business plan for ToolsCorp Corporation's global expansion. ToolsCorp Corporation is currently based in Knoxville, Tennessee and for the moment only supply to retailers is the United States and Canada. ToolsCorp is known for locally manufacturing power tools, lawn mowers, lawn furniture, microwaves and ranges and their current competitors include John Deere, Snap-On, and Whirlpool. It is ToolsCorp's desire to enter the global market beginning in Australia and China.
ToolsCorp Corporation's current consumer market consists of homeowners, DIY gardeners and handymen, and lawncare businesses. By going global ToolsCorp's consumer market will increase to include public housing, the hospitality industry such as hotels, restaurants, Airbnb, and more larger retailers. The global expansion will also provide ToolsCorp with a large competitive advantage over their competitors because they offer a diverse range of products while their competitors focus on a single product.
The following report will include the mission statement, a SWOT and market analysis, a business plan, key operating principles, and the one, five, and ten-year strategic objectives. These will all demonstrate the advantages and the high profitability of the global expansion.