Assignment task:
Company: Corporate Travel Management Limited
1. Give a brief overview of CORPORATE TRAVEL MANAGEMENT LIMITED organisation.
2. Use VRIO analysis and SWOT analysis to analyse the external and internal environment of this organisation (Corporate Travel and Management Limited)
3. Clear articulation of the competitive advantage identified
4. A diagnosis of the sources of the competitive advantage, strengths and weaknesses of these sources and future sustainability of the competitive advantage outlined
5. A conclusion that identifies strategic opportunities and risks