Assignment:
Review the YouTube video which provides a compilation of HSBC commercials and features a number of cultural stereotypes and cultural misconceptions and the video about Apple in Africa. Marcy, Peggy, (2011), Series of HSBC Ads About Culture
Identify at least three cultural communication or stereotyping issues presented in the video.
Explain why these issues can cause problems for international marketing managers.
Describe at least two management strategies for overcoming these issues of cross-cultural communication.