Paper Assignment: The Tactical Plan for the Public Relations Campaign
Resource: The Practice of Public Relations, Ch. 9 and Ch. 15
Assignment dealt with strategic approaches in public relations. This assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.
Select up to six PR tools you will use to promote your client's product or service.
Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter.
Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign. Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine. For owned media, you might create a blog, Facebook page, etc. For earned media, you might develop a publicity campaign for what is known as "third-party endorsement." Refer to Ch. 9 of The Practice of Public Relations for more information on these tools.
Explain your rationale for each selection.
Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.