Complete the following for your marketing plan:
- Outline your product, branding, and packaging strategy.
•Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.
•Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
- Develop your pricing and promotional strategy. How will it focus on your target market?
•Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?