1. Outline the development and current status of the marketing research function.
2. What are the differences between full-service and limited-service research suppliers?
3. List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process.
4. Distinguish between primary and secondary data. When should researchers collect each type of data?
5. What is sampling? Explain the differences between probability and nonprobability samples and identify the various types of each.
6. Distinguish among surveys, experiments and observational methods of primary data collections. Cite examples of each method.
7. Define and give an example of each of the methods of gathering survey data. Under what circumstances should researchers choose a specific approach?
8. Describe the experimental method of collecting primary data and indicate when researchers should use it.
9. Describe business intelligence.
10. Contrast qualitative and quantitative sales forecasting methods.