The company is like Starbucks
Overview - Title page, Table of Contents, and Appendices). The report will be double spaced, 12 font and in APA format. References must be included in the paper.
Selling Tactics
Define how the company will sell its products/services (e.g., executive selling, in-house sales force, sales representatives, distributors, direct mail, and retailers). Provide economic justification for your choice of selling methods.
Action Programs
Spells out how your marketing strategies will be turned into specific action programs that answer the following questions: What will be done? When will it be done? Who is responsible for doing it? How much it will cost?
Budgets
Detail a supporting budget that is essentially a projected profit-and-loss statement. It must show expected revenues (forecasted number of units sold and the average net price) and expected costs (of production, distribution, and marketing). The difference is the projected profit.
Controls
Outline the control that will be used to monitor progress and allow upper management to review implementation results and spot products/and or services that are not