Assignment: Marketing Plan Outline for Walmart- Marketing Programs
This section is essentially a detailed analysis of the marketing mix factors (the 4 P's) and should be fairly well defined in the previous sections. Subheadings are as follows:
A. Subheading A: Product Strategy - include description of the product line, the unique product quality packaging, etc.
B. Subheading B: Price Strategy - define the price, the rationale/justification for the price point, etc.
C. Subheading C: Promotion Strategy - outline how the product will be marketed to your target market.
D. Subheading D: Place (Distribution) Strategy - consider the current distribution and how changes may need to be made based on any projected increase in sales volume.
Implementation Plan - how will the company turn its plan into action
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.