Outline a detailed approach to competition strategy


Assignment Type: Individual Report

Company: Tesco: Organisational Analysis

Assignment Description:

Using the organisation chosen for Assessment, students are to apply their leanings from the capstone topics and apply them to the organisation by undertaking additional research.

Again, assuming the role of an organizational consultant, students are to write a report that clearly articulates the organization's strategy and business model and outlines a detailed approach to Competition Strategy, how the chosen organization's performance is/can be measured against their strategies. Students will also be required to prepare a balanced scorecard for their chosen organisation. Attention should be paid to the use of secondary research and insights.

Findings should be presented in a report of 2,000 words. Areas covered should include:

  • An executive summary.
  • An introduction that summarizes the purpose of the report.
  • A summary of the organization's strategy.
  • A specific outline of the Organization's approach to competition strategy, performance measurement and balanced scorecard.
  • A summary of recommendations that identify areas of focus and opportunity to enhance the organization's performance in the future.
  • A conclusion.
  • References.

Students are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation as well as the use of an appropriate mix of strategic and business analysis tools and references.

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