1. Our text discusses six different advertising expenditure strategies. Discuss these strategies using different products as your examples. Perform an Internet search or contact local advertising media to help quantify advertising costs.
2. What is social responsibility in business?
3. What are the strengths and weaknesses of Schwinn?
4. What are a few SMART financial and strategic objectives for the company Coopers Tire and Rubber company 2014 (case 8)