Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
The red color and typography that are associated to the brand is inimitable. Coca Cola means much more than a beverage, and after years dedicating to project the brand to the world in different ways the company has recently decided to unit the brand, and make it "one world brand".