Our group is reporing on Chrysler. My section is external enviorment. I have to write 2-3 pages on the auto industry refering to these following quesitons. Should only take an hour.
External environments
1. Please identify the 5-forces of the industry in which the firm competes.
2. Are there other important external factors in the general environment that have affected or can potentially affect the firm's performance?
Competitive advantages of focal firm
1. Please identify the firm's resources, capabilities and competitive advantages.
2. Are they sustainable, given the firm's internal and external (industrial) environments?