1. Organize the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers. Explain your rationale on the order.
2. In your own words discuss the importance of developing valid questions for market research and how you develop them.
3. In your own words describe what is meant by the market research concept of moving from A move from “how do you think you will behave?” to “I know how you behaved?”