Research Methodologies:
XYZ, Inc.'s executive management team has decided to market the organization's top-selling product to the country China. You are the marketing manager for XYZ, Inc.
Prepare a paper in which you analyze the various international marketing research methodologies and resources available to you for China. Analysis should address the following:
- State the objectives of your research.
- Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases that you would use to create a marketing campaign in your selected country for XYZ, Inc.
- Justify your selections.