Problem:
XYZ, Inc.'s executive management team has decided to market the organization's top-selling product to Malaysia. You are the marketing manager for XYZ, Inc.
Analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:
o State the objectives of your research.
o Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc.
o Justify your selections.
Response is about 1,200 words. No citations.