Organization's culture is the shared perception that organizational members have about its characteristics.As stated earlier, an organization's competitive advantage depends largely on its core competencies, which in turn individual value and technical capabilities of the organisation. The terms, Organisational culture, individual values and behaviours are sometimes used interchangeably, as if they mean one and the same thing. Moreover, potential individuals and team will be able to focus on their innate values and offer it as their key value propositions to organisation.
Finally, it can be concluded organisational culture has a significant effect on the competitive advantages over rivals.Rigid and conservative culture lead to centralized and hierarchical structure that limits the capacity to learn and adapt to changing environments.Organizational values like customer orientation, shared vision, mutual cooperation, merit-based rewarding, teamwork, collective learning, experimentation and innovation have enabled organizations to achieve sustainable competitive capability.