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Organizations communications process during a crisis

Problem:

These questions deals with PUBLIC RELATIONS

What are the ramifications of ineffective communications to the external publics (please Google external publics for a definition)? Provide examples to support your position.

How do ethical considerations impact an organization's communications process during a crisis? Why is it important to act quickly in the face of a crisis?

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Marketing Management: Organizations communications process during a crisis

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Marketing Management: Organizations communications process during a crisis

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