Organizations can achieve a competitive advantage by using their resources to provide greater value for customers than competitors can. The goal of most organizational strategies is to create and then sustain a competitive advantage.
Please respond to all of the following prompts in the class discussion section of your online course:
•What does the following statement mean? "Sustainable competitive advantage only functions well as a theory and is impossible in practice."
•Describe a benchmarking practice that you use in order to boost your performance as a student, an athlete, or a hobbyist of any sort. Share what you do and how it helps. How is this similar to competitive advantage in business?