Organizational culture is link to its leadership and process


You will assess organizational change and its impact.  You will assess why individuals resist changes and discuss the step-by-step process that will lead organizational change. Further, you will learn how organizational culture is link to its leadership and processes.  You will learn how the culture created set the tone, provides direction, determine behaviors and decision-making in the organization.

Suppose you are asked by senior officers of a city government to identify ways to reinforce a new culture of teamwork and collaboration.  The senior executive group clearly supports these values, but it wants everyone in the organization to embrace them.  Identify and evaluate four types of activities that would strengthen these cultural values.

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Marketing Management: Organizational culture is link to its leadership and process
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