Have you ever heard of the term DISINTERMEDIATION?
This means to flatten an organization - remove layers of conducting business. It is caused by the internet. A product or service offered over the internet can now be distributed from the manufacturer directly to the consumer - eliminating the MIDDLE MAN.
By eliminating the middle man the price of the product can be reduced.
Question: Explain a product or service that is IMPROVED by being offered over the internet. Either it is improved because of price, service or quality.