Problem:
In the IMC (Integrated Marketing Communications) Plan, compare and contrast the different types of value networks and distribution channels, determine the optimal combination of marketing tools based on market conditions and a selected target market, and differentiate between quantifiable and non-quantifiable marketing tools for WALMART. 750 word count
The IMC campaign for WAL-MART should include:
Opportunity Analysis (include charts, graphs, diagrams, and summaries)
1) Competitive Analysis
2) Value chain analysis (distribution)
3) Opportunity analysis
4) Product life-cycle analysis
5) Customer analysis
6) Target market analysis
7) Market segmentation
8) Pricing and distribution