Solved: Opportunity to shift from mass marketing-targeted marketing, Marketing Management

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Opportunity to shift from mass marketing-targeted marketing

Problem:

The revolution in technology has provided the opportunity to shift from mass marketing to targeted marketing; it offers many opportunities to segment and target specific groups of customers. Discuss the criteria you would use to segment the markets for a PDA type cell phone device in both Asia and Europe.

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Marketing Management: Opportunity to shift from mass marketing-targeted marketing

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Marketing Management: Opportunity to shift from mass marketing-targeted marketing

Reference No:- TGS02032137

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