Assignment:
One company sent an e-mail that stated the following USP: “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills of a database marketing service provider to deliver and operate a close-looped marketing and sales environment.” How do you rate the effectiveness of this USP? Explain. What are the characteristics of an effective USP?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.