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Online questionnaires enable companies to gather data from

"Data Gathering" Please respond to the following:

Online questionnaires enable companies to gather data from a large number of possible responders. For a web-based questionnaire, determine which response format would be the most effective. Provide a rationale for your response.
Companies use Web analytics to gather data and measure a Website's design effectiveness among its users. Of the two (2) web analytic categories (on-site and off-site), speculate on which one (1) is more effective.

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