For each of the following questions provide a short answer (1-3 sentences).
1. On your way to a restaurant you notice a billboard advertising a local gym. There is a picture of a fit, young man and woman in workout clothes, laughing. To one side is the name of the gym, and on the other is the following sentence: ?Who Says Working Out Can?t Be Fun?? Which of the two basic kinds of advertisements would this fall under? Why?
2. By the time you reach the restaurant, you are no longer feeling hungry because the billboard made you realize how out of shape you have become. As you try to figure out the best light beer to buy from the list, you remember that one advertises with the slogan, ?The Ultimate Light Beer Experience,? and decide to give it a try. This slogan can be termed as ?puffery.? Why?
3. After dinner, you go home and flip through the mail. You find a direct mailing from a local car dealership advertising a 3.5% interest rate and $1500 rebate on the purchase of a new car. There is also a fine print statement at the bottom of the page that says, ?Offer only good through Friday for buyers with a credit rating of 850 or better interested in buying a gray, 4-Door 2011 Chevy Impala.? What would you call this final disclaimer and why?