On what basis do customers choose, Marketing Management

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On what basis do customers choose

Assignment task: Competitor analysis for CVS-analysis of the primary competitors - current strategies intent- mission-capabilities - What are the key success factors needed to compete - future KSF

Three questions to ask regarding KSF:

1. On what basis do customers choose?

2. What resources and capabilities are needed to compete?

3. What core competencies are needed to have a sustainable competitive advantage?

Primary competitor's goals and strategy - Strategic Competitive Analysis

What is the depth and breadth of competitor's product line?

What is their basic strategic approach - what will they try next?

Are there any emerging competitors?

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Marketing Management: On what basis do customers choose

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Marketing Management: On what basis do customers choose

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