On applying social media data points into potentially sound marketing decisions.
4a. Pretend that you have [unless you have one already] a Twitter acount. Provide a tweet on something you did last weekend. Note that Twitter requires 140 characters or less in postings.
4b. Discuss thoroughly the marketing insight that can be generated from your tweet in 4a. That is, if a marketing manager saw/read your tweet in cyberspace, how will will s/he relate or integrate your tweet in 4a to any element of a marketing strategy (i.e., target market analysis, 4Ps).