Several Oil Producing Nations have just announced that they are cutting production by 50%. Gasoline prices immediately went to $6.50 per gallon. One company that has felt the brunt of this is Starbucks Coffee. Their projections for fourth quarter 2014 to fourth quarter 2015 find a 50-75% reduction in store sales. You have been assigned to a team to develop a plan to increase sales during this period. Your boss wants an 8-10 page position paper on your plan. Your boss needs this by July 3rd. At a minimum your boss wants you to cover the following:
• Target Market(s)
• Positioning Strategy
• Utility Issues
• Product Mix Strategy
• Promotional Mix Strategy
• Pricing Strategy
• Distribution Strategy
• The Marketing Environment
• Push-Pull Strategy