Question 1: Big Bazaar is attempting to recognize its competitors however want to avoid competitor myopia. Name some of its potential competitors from both industry and market viewpoint.
Question 2: Why is it significant to understand the competitor’s objectives?
Question 3: What are the merits and demerits of market nicher competitive strategy?
Question 4: Why is it significant for a company to maintain a balance between customer and weak competitor orientations?
Question 5: Conduct a customer value analysis for five local restaurants. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities?
Question 6: Dell is the leader in notebook market, with HP threatening its market share. What are the potential market leader strategies for Dell?
Question 7: Identify illustrations of brands that have created growth in stagnant or declining industries. What revitalization routes were taken?
Question 8: Identify brands which are employing a milking strategy. Write down the risks?
Question 9: Consider a divestment strategy. Why is it to divest a business?
Question 10: Summarize the term hostile market theory. What are the key suppositions? Assess the theory. How would you test it?