Offensive and defensive competitive strategies


Question 1: Big Bazaar is attempting to recognize its competitors however want to avoid competitor myopia. Name some of its potential competitors from both industry and market viewpoint.

Question 2: Why is it significant to understand the competitor’s objectives?

Question 3: What are the merits and demerits of market nicher competitive strategy?

Question 4: Why is it significant for a company to maintain a balance between customer and weak competitor orientations?

Question 5: Conduct a customer value analysis for five local restaurants. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities?

Question 6: Dell is the leader in notebook market, with HP threatening its market share. What are the potential market leader strategies for Dell?

Question 7: Identify illustrations of brands that have created growth in stagnant or declining industries. What revitalization routes were taken?

Question 8: Identify brands which are employing a milking strategy. Write down the risks?

Question 9: Consider a divestment strategy. Why is it to divest a business?

Question 10: Summarize the term hostile market theory. What are the key suppositions? Assess the theory.  How would you test it? 

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Other Management: Offensive and defensive competitive strategies
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