1. According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums?
Joiners
Spectators
Critics
Inactives
2. Of the different labels for the five categories of salespeople, which had the fewest of high performers?
relationship builer
lone wolf
challenger
hard worker
3. Eatalia is a popular chain of restaurants for authentic Italian food. Recently, a customer found a dead insect in the pasta he was served. The customer's negative review about the restaurant went viral. Eatalia's Chief Executive Officer (CEO) publicly apologized for the mishap and posted pictures of the restaurant's kitchen, after being fumigated, on several social networking websites. In this scenario, which of the following does Eatalia's CEO demonstrate?
Brand switching
Crisis management
Audience selectivity
Media scheduling
4. A popular production house wants to release a teaser of one of its upcoming movies to create a buzz among the public. Given this information, which of the following would be the best platform to be used by the production house?
Photobucket
StumbleUpon
YouTube
Imgur