Occasionally companies will use media contrary to normal, Business Economics

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Occasionally companies will use media contrary to normal

Occasionally, companies will use media contrary to normal industry practice. For example, a B-to-B product might be advertised on network TV and a frequently purchased product would use no TV advertising. Discuss about the conditions under which this might happen?

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Business Economics: Occasionally companies will use media contrary to normal

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Business Economics: Occasionally companies will use media contrary to normal

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