Project Mission
As a team, our mission is to create a business plan for a viable, useful, and fun new enterprise for our student body and neighboring community on Purdue's campus. This new project will provide a multitude of activities including mini golf, batting cages, a driving range and go-karts that will appeal to all different people and all different ages.
Project Description
We understand that at Purdue there is a need for more varied activities on campus. The only things that are available to do are circled around drinking. There are very few things to do on campus that are both on campus and actual activities. We saw this need and understood that there would be a high demand from students as well as the neighboring community for a recreational complex that combined a multitude of activities that young adults, children, and adults all alike enjoy. Our complex includes a mini golf course, batting cages, a driving range and a miniature Grand Prix go-kart track. With a variety of different activities available, there is guaranteed to be something for everyone in your group and our location is not restricted to 21 and above age groups. This is a fun alternative to the bars and a great way to spend a night with family, a date, or a group of friends just having a good time. The business will earn revenue by charging an entrance fee for the activities as well as having a concession area.
Project Objectives
[Type the business objectives of the project and the measures of success to be used for each objective. Each objective can have 1 or more measures of success.]
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Objective
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Measures of Success
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Have the student body interest and excited in our business being introduced on campus.
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- Conduct a pill that displays a majority of interest
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To become profitable within the first year of entering the market and become self-sustaining.
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- Review P and L statements and make decisions to keep business earning money.
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Become a staple of campus tradition and community.
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- Check back in years to come to see the campus wide impact.
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SWOT
OBJECTIVE: To create a fun, safe, legal activity on campus to keep students from getting so bored when not being able to or wanting to go to the bars.